Practitioner Plus is a full service digital production studio providing human centered design and strategy.
Our clients are practitioners in their craft: we work with scientists, health professionals, and entrepreneurs from all industries who are pioneering innovation.
Our services range from project to project, but to put it simply we provide:
prac·ti·tion·er
prak’tiSH(ə)nər
noun
an individual actively engaged in an art, discipline, or profession.
WE MAKE YOUR LIFE EASIER
We’ll do a complimentary audit of your brand and determine an effective plan to reach your goals.
Say your business needs something new; a modernized website, more consistent content, less reckless spending on marketing, an internal process refresh. You can’t quite figure out what it is, but don’t have time to worry about it. You need to focus on your work, your clients, your patients, your products, your services, whatever they may be.
This is where we come in. At Practitioner Plus, we care about getting to know you, what drives your work, and what you dream of. We use design thinking to make your voice effective and wide-reaching, so you can focus on what truly matters.
1. Ask & Listen
- We ask questions and intently listen to answers that help us think like you.
2. Learn & Discover
- We use evidence, data, and research to answer what you may not know.
3. Plan & Strategize
- We devise a comprehensive plan to seamlessly address your needs.
4. Create & Execute
- We create and execute beautiful, refined, and functional initial drafts.
5. Critique & Apply
- We ask you specific questions about your thoughts on our work and apply the answers.
6. Launch & Results
- We deliver a beautiful, finalized project and measure its impact and results.
Trust the Process
Process is everything to us. All you have to do is find room in your calendar for coffee, lunch, a video conference, or phone call, and we take it from there.
MEET THE TEAM
Our small yet nimble team is dependable, curious, inventive, and ready to take on any creative challenge. Our partners include:

Sarah Frei, Creative Director
Sarah is a designer, creative director, and an award winning filmmaker from Oakland, California. She graduated Summa Cum Laude from the University of San Francisco and is passionate about using design to create a smarter, healthier global economy. As CEO of Practitioner Plus, she cares about guiding her clients and team to advocate their true potential and achieve the unachievable.

Joe Oliveira, Technical Director
Joe is a self-taught full-stack developer with a B.A.Sc. in 3D animation and diverse experience as a freelance digital artist. He brings a wide range of technical skills and excels at problem-solving through design and engineering. This passion allows him to create intuitive solutions that remove any potential pain-points for our clients, allowing them to focus on what they prioritize, their work.

Andrew Kornfeld, Science & Communications Director
Andrew is an entrepreneur with a passion for human health, science and creativity. Trained in neuroscience and psychology, Andrew founded Practitioner Plus so pioneering ideas could be uniquely shaped, communicated, and perceived. Andrew is an award winning organizer, and avid writer, with notable contributions to major publications. At Practitioner Plus, Andrew serves as a science advisor providing insights to our clients as they build their dreams in to tangible realities.